According to reports, Apple (Apple Inc.) (AAPL) Tuesday made an investor and surprised the entire technology industry's move. The company announced in the future will no longer take part in the annual Macworld San Francisco General Assembly. And in the past the company's annual general meeting at the latest products, it has become the industry's most looking forward to one of the activities.

  Apple on Tuesday after the company announced in January next year in the last Macworld Expo, CEO Steve - Jobs (Steve Jobs) will not deliver a keynote address at the General Assembly.

  A senior analyst pointed out that the company is clearly no longer Macworld Expo as an effective channel for the release of the product and, of course, may be another reason, such as Steve Jobs's state of health, and so on. Another observers to speculate Apple may be put on the internal battle for power.

  The company said in a statement that "in Apple products, how to reach customers in the hands of this process, the role of the exhibition is very small. We have a lot more than before through the channels to reach more consumers. Apple retail stores surge in popularity, there will be a week more than 3,500,000 customers, Apple.com Web site allows Apple product to come into direct contact with the world's more than 100,000,000 customers. "

  Apple is responsible for worldwide product marketing, senior vice president of Philip - Schiller (Philip Schiller) will be on January 6 on the opening of the Exposition speech. The company said it will be the last time Apple at the conference keynote speech.

  Apple also said that the company has reduced the other events, such as Macworld New York, Macworld Tokyo and Paris Apple Expo, and other expectations.

  Macworld Expo will be held Jan. 5-9 at the Moscone Center in San Francisco held.

  The show will continue to be feasible and desirable

  IDG's Macworld Expo in charge of high-level, said Apple did not show will be held as usual.

  "We do not make Apple's Macworld 2010 to participate in the decision is deeply disappointing, but this year's event will be successful, the number of participants is considerable, about 500 companies will be on display at their latest products," Macworld, vice president of the General Assembly Paul and general manager - Kent (Paul Kent) pointed out. He also said the company will continue to be committed to host the 2010 event.

  However, the lack of a customer of the largest, Show in San Francisco but also how far it is a clear one. A few years ago, Apple and IDG as Macworld Expo in Boston and broke up, followed by IDG decided to hold the exhibition venue moved to Boston from New York.

  Analyst Roger - Kay (Roger Kay) pointed out that Apple and Jobs are concerned, Macworld has always been a very good place publicity, but in the eyes of Apple, the show has lost its old appeal.

  "I think Steve's state of health was also a factor," he said.

  Piper Jaffray analyst Keane - Munster (Gene Munster), "which means that Apple's power structure is undergoing change. Jobs's status is declining, this is already an undisputed fact."

  In his view, "Apple would like to clarify the rumors, then he can make the final keynote address, but they have no choice but to do so."

Prev : Beyond the iPhone 2008 Ten-wide touch screen mobile phone inventory

Next : Pink iPhone 3G landing eBay, caused lots of rumors